Carlsberg Smooth Draught in 325ml pint bottle
Now you can get draught anytime, anywhere with Carlsberg Smooth Draught . That’s the tagline we have been talking about all night long at the trade and media launch recently at the Eight Gourmets Gala (EGG), Pinnacle Sunway as we clink our sleek single-serve Carlsberg Smooth Draught in 325ml pint bottle. Carlsberg Malaysia answered many beer lovers’ quest for freshly tapped beer anytime, anywhere by introducing Carlsberg Smooth Draught. It may now be probably the smoothest beer in the world in a single-serve pint bottle.
While it may appear to be just an introduction of a new packaging but to the brewer, this is a proud innovation and revolutionary development as Carlsberg Smooth Draught is brewed longer for a signature smoothness and enabled one to get draught anywhere. Plus, there is really no complain to this new size – I personally enjoy this one a lot more. Carlsberg Malaysia’s Managing Director Lars Lehmann says: “Gone are the days where consumers can only enjoy a draught beer in a bar or pub equipped with sophisticated draught beer machine and tapping device. With our product innovation – Carlsberg Smooth Draught, we raised the bar to a whole new level by launching a sleek beautiful 325ml single-serve pint bottle for consumers to enjoy probably the Smoothest Beer in the World anywhere, anytime.” Carlsberg did a fabulous job putting a great opening act to entertain us on top of the free flow of bites and the new smooth draught in bottles.
I say we can simply carry our draughts around in a ideal bottle size for me to enjoy and finiah my beer before they turn warm and yuck. And here’s a good news- In conjunction with the launch of Carlsberg Smooth Draught in 325ml pint bottle, the brewer has activated advertising campaign and consumer promotion to drive awareness, trial and conversion.
This month, Carlsberg Smooth Draught roving team is scheduled to visit 800 selected outlets nationwide. Consumers, who purchase 1 bucket of Carlsberg Smooth Draught in 325ml bottles, will get a complimentary retractable USB cable. Then in the month of November, consumers, who purchase 4 big bottles of 580ml or 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles, will get a free multipurpose lighter. Also, golfers can get 1-sleeve of TaylorMade golf balls with the purchase of 2 buckets of Carlsberg Smooth Draught in 325ml pint bottles across all participating golf clubs.
Find out more about Carlsberg Smooth Draught – Probably The Smoothest Beer In The World on their pages at:
www.facebook.com/CarlsbergMY or www.probablythebest.com.my .
Click HERE for more photos on flickr.
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