Guinness Flavour By Fire 2023- Masterclass with Chef Sherson

Showing food and brews the respect they both deserve was exactly what happened at the recent Masterclass with Chef Shearson Liam at Makhan by Kitchen Mafia recently. The Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Happening this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang, the festive celebrates both flame and infusion. From meats to fish, artisanal burgers, and irresistible Guinness-infused desserts along with the very rich and creamy cold Draught , as well as live performances and exciting games and prizes , I am just thrilled to have these food festivals back in town again after a long hiatus from the pandemic. I’ve tasted some awesome grills at the Masterclass and learnt more about Maillard reaction with Guinness and how fire roasted barleys boasts a distinctive and unique taste and aroma. We sampled different meat cuts and were served a lovely lunch pairing with none other than Guinness, and ending the meal and occasion with amazing flourless cake and some joy from all the good vibe.

Sometimes, the perfect cookout celebrates not only the best meats pairing equal rich stout, it’s about the fire that gathers people together. and according to Marketing Manager – Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia, Shaun Lim, “Guinness has a sensational depth of flavours that chefs know how to appreciate, and that drinkers can’t resist. As people are constantly on the lookout for fresh, conversation-worthy food adventures, our festival is the perfect occasion for fans and foodies alike to come together and indulge in an authentic Guinness experience you won’t find anywhere else”.

Expect culinary partners igniting these special dishes, including Chef Franky of Arthur’s Storehouse, Kitchen Mafia’s Chefs Johnny and Sherson and Chef Navin Karu of Big Boyz Barbecue, along with favourites like Yat Sing Smokehouse, KAO BBQ, Tipsy Boar, Undisclosed Location, and more, this festival promises unique Guinness-infused delights. Admission is free and early birds get complimentary Guinness Draught. There’s 500 of them so hurry and register on

EVENT DATES: Friday 18th August, Saturday 19th August & Sunday 20th August 2023
EVENT TIME: Friday – 5:00pm to 12:00am; Saturday & Sunday – 12:00noon to 12:00am
EVENT LOCATION: Sentul Depot, Kuala Lumpur

Experience more with promotions and prizes:
In the meantime, visit our participating outlets and stand to win exciting prizes including exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers and Guinness smoky marinade sauce. There’s more. Head to your nearest convenience store and stand to win a Guinness mini fridge filled with Guinness Draught In A Can with every purchase of a Guinness Draught or Guinness Foreign Extra Stout. All promotions are valid while stocks last.

Guinness fans and foodies can also try their own “skill” at creating Guinness infusion recipes via a fun digital contest. Three winners will see their “infusion recipes” brought to life, fire-cooked and prepared by chefs in real-time at the festival! Rally on Guinness Instagram and/or Facebook today to upload your emoji “recipes” and tag @GuinnessMY to participate.

At the festival, take part in the Long Bar Challenge to get your hands on exclusive Guinness T-shirts, vouchers, or merchandise. Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.

Go for more with a Party Keg! Gather a group of 10 friends and enjoy a private experience in a cordoned-off space with access to your own bar. The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300 and one (1) entry to the Long Bar Challenge.

You can also take home flavours beyond the ordinary in the form of a Guinness infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.

For more information, visit or check out Guinness Malaysia’s socials at and

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

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