In its effort to encourage Malaysians to eat more fish for better health, Australia’s food brand Pacific West has launched its Fish Fry Day campaign that will run through the months of June to July 2016. When it comes to healthy eating, research findings suggests twice or three servings a week to keep the heart healthy mind sharp and body strong. Pacific’s West’s main objective to create awareness amongst Malaysian, and to continuously remind Malaysians of this good habit to consume fish on a regular basis, also lead to recipes being crafted, utilizing the convenient product of the brand. Present on the launch of the campaign is the Director of Pacific West Malaysia, Mr Saw Lip Teik.


1.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay


To further reiterate the campaign’s message, Pacific West has published a recipe book collection by celebrity chefs such as legendary Australian TV personality Peter Russell Clark; Astro TV presenter, Yum Yum Publications owner and author of several recipe books Agnes Chang; South Africa’s Pinnacle Chef and esteemed judge of the World Association of Cooks’ Societies Garth Stroebel; Chef Zam and Bryan Ong, as well as Pacific West chefs like Garry Edson, Mario Bruno, Neil Cane, James Semple and MC Leong.


Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
Pacific West Fish Fry


The chefs have developed their own recipes using fish as the main ingredient with easy-to-follow steps. Printed copies of the recipe book will be distributed during Pacific West’s nationwide roadshows at retail stores from June to July 2016 and as a complimentary collection with selected publications. Aside from the book, these recipes and many more will be available online via Pacific West’s website ( ), Facebook page (Pacific West Malaysia) , and YouTube (Pacific West) for viewing and downloading.


3.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
4.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
5.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
6.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
7.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay


At the same time, a contest is currently on-going, for customers who purchase RM50 and above worth of Pacific West value-added seafood products in a single receipt at any retail stores during the campaign to stand the chance to win a kitchen makeover by Verra Kitchen worth RM15,000. There will also be 10 consolation prizes up for grabs – RM1,000 Verra Kitchen voucher and RM100 Pacific West products each.


Through the campaign, Pacific West will sponsor a year’s supply of Pacific West value-added fish worth RM60,000 to three orphanages – Children’s Protection Society and Shan’s Children Home in Penang, and House of Joy in Kuala Lumpur.This sponsorship introduces the children to the benefits of eating fish as well as healthy eating and quality food as part of their diets.The value of the sponsorship will cover 17,000 meals for 130 children of these three homes.


Dream kitchen_contest poster


Celebrity Chef Shearson Liam demonstrated live cooking with Pacific West value-added fish products, and we sampled some colourful flavour of salad and fish and hopefully, Malaysians can be inspired to pick fish as their main protein for their meal. Fitness influencer, Jordan Yeoh himself speaks at the campaign launch saying that he prefers fish as his protein source.


8.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay
9.Pacific West’s Fish Fry Day campaign #PacificWestFishFryDay


Make sure to follow hashtag #PacificWestFishFryDay during the campaign period and learn how eating fish can benefit us for healthier body and try out some of those great recipe and delicious tips. Pacific West products can be found nationwide in retail stores. For more information on the Fish Fry Day campaign as well as the brand, visit the website at


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