The Heineken Global Bartender Final is an annual bartending competition that unites top performing bartenders around the world. Hosted in Amsterdam, the home of Heineken®, these bartenders will compete to earn the title of Heineken World’s Best Bartender. Eddy Jay Jaimin from The Beer Factory represented Malaysia at the Heineken Global Bartender Final 2016 in Amsterdam, and defeated 15 other countries to be crowned Heineken’s World’s Best Bartender.




Trained under the Star Academy (then known as GAB Professional Solutions) competing at a regional level where Eddy demonstrated consistency, accuracy and determination. He secured a place in the National Finals (Top 8) where he beat 7 of his contenders to be crowned the Hero of the Year. Following his recent victory, Eddy spoke about his experience and imparted some knowledge on the technique of pouring a perfect Heineken® and the importance of delivering a great drinking experience each time, at an intimate engagement hosted at The Beer Factory, Sunway Giza. Eddy explained, “To master the techniques of pouring the perfect Heineken®, you must first understand the brand, the fundamentals of beer, and the draught system. It has been an exciting journey with the Star Academy and I look forward to expanding my knowledge and to continue delivering the perfect serves of Heineken® to my customers.” He then brought them through a demonstration of the 5-Step Heineken® Pouring Ritual; rinse, pour, skim, check and serve.




In celebration of Eddy J’s victory, the first 100 consumers at each of The Beer Factory outlets below on the stated dates will get to enjoy a Heineken® poured by Heineken World’s Best Bartender 2016 on the house:


11th August 2016: TBF, Sunway Giza
12th August 2016: TBF, Setiawalk
17th August 2016: The Rabbit Hole, Changkat Bukit Bintang
18th August 2016: TBFx, Scott Garden
19th August 2016: The Beer Factory, C180
25th August 2016: The Beer Factory, Summerton, Bayan Indah
26th August 2016: The Beer Factory, Raja Uda, Butterworth


Watch snips of the night’s celebration saved on my Snapchat HERE .


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