The Chicken Rice Shop (TCRS), Malaysia’s leading chain of halal family restaurants, recently unveiled Ayam Rempah Aroma, a dish created especially for the Ramadhan to Syawal period. It is indeniable that the chicken rice one of the favourite for all Malaysians and this dish was developed by none other than Malaysia’s very own celebrity chef and Brand Ambassador for The Chicken Rice Shop, Dato’ Chef Ismail Ahmad.
Here’s a press release of the launch of this new dish and take note that concurrently, TCRS will also feature the A-Yam Your Fan contest, where ten lucky winners will be picked to celebrate Hari Raya with their favourite celebrity. This contest will run on Instagram from 5th June till 25th June 2017. Those who are interested to participate, please check the details at The Chicken Rice Shop Facebook or I instagram page.
The launch of Chicken Rice Shop (2)
The launch of Chicken Rice Shop (TCRS)’s new Ayam Rempah Aroma for Ramadhan
Inspired by the traditional Malay delicacies, Dato’ Chef Ismail combined the different flavours of a traditional Malay rendang with an assorted mix of herbs and spices to making this a wholesome yet truly harmonious dish.
In creating the dish, Dato’ Chef Ismail made sure that the freshest chicken is first grilled to perfection before aromatic herbs and spices like green chilli, lemongrass, shallot, fennel and cumin are used to complete the dish. Dried chilli is then sprinkled on the dish for that extra “kick”.
YM Tunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, Chairman of TCRS Restaurants Sdn Bhd (TCRS) said, “The Chicken Rice Shop has always been known as a place where all Malaysians can come together to enjoy a delicious, authentic and wholesome Malaysian meal.”
“In creating Ayam Rempah Aroma with Dato’ Chef Ismail, our aim was to create a special dish that takes its cue from age-old Malay cooking traditions so that all Malaysians can come together and enjoy it while appreciating the rich tapestry and culture we embrace here in our country.”
I am looking forward to sampling this, and would certainly share my experience here if I ever do so. Meanwhile, I want to wish all my Muslim friends and readers, Happy Ramadan.


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