Introducing JWEL, The Ice Cream Empire, created by F&N Creameries with not only luxurious ice cream experience, but also an invitation into a world of indulgence and intrigue. Here at their roadshow, the booth welcomes visitors with vibrant turquoise and the signature throne everyone is fascinated with.
JWEL consists of a fascinating cast of five nobles, each of whom presents a distinctively delicious premium ice cream treat. Decadently coated in thick, almond- flecked chocolate, every stick introduces its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.
And for the Story Behind JWEL, The Ice Cream Empire meet The Decadent Duke of Vanilla, The Curvaceous Countess of Tiramisu, The Delectable Duchess of Double Chocolate, The Extravagant Earl of Caramel and The Brazen Baron of the Dark Forest. Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies. Like any great empire, JWEL has many twists and turns in its background. The stories of its characters are told right on the vividly patterned ice cream packaging; each wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin. An interesting way to enjoy ice cream sticks.
Many congratulations to the successful roadshows and the empires of luxury and indulgence of quality and value. Thank you for having me at the roadshow.
For those who are interested to seek mysterious adventure of the journey to the kingdom of sweet dessert, catch JWEL’s roadshow this month (August 2015) and be at their upcoming roadshows on/at :
• 4th August at Jaya 33 (11.30am – 6.30pm)
• 6th August at UTAR SG Long (10am – 5pm)
• 8th August at Avenue K (10am-10pm): Level C, Next to H&M
• 12th- 16th August at Empire Subang (10am – 10pm)
• 18th August at The Star, Shah Alam (11.30am – 6.30pm)
• 20th August at Glomac, Kelana Jaya (8.30am – 4.30pm)
• 27th Auguat at IMU, Bukit Jalil (10am – 5pm)
JWEL is available at a suggested retail price of RM 3.70 per stick or RM 14.60 for a
multipack of 4 sticks at selected leading hypermarkets and supermarkets nationwide. #jwelmy
Click HERE for more photos on flikr.