Style up the dishes !
Why food styling is crucial in photography when it comes to shoots with food involved has always been something subjective. Being in the creative industry in Malaysia, it is important to make sure that people understand the job scope and purpose of our roles. Similar to make up artists or hairstylists in a fashion shoot, a food stylist pretty much does the same in the set and playing quite a major role especially when food it the hero subject of the shoot. This is indeed a very specialized line of work requiring experience as we learn the tricks of the trade when it comes to understanding the property of food. And yet has always been neglected mostly because of the lack of understanding to styling and photography work when it comes to food.
And as time progresses, creative work translates more than what’s appeared visually. I see myself being slightly privilege when it comes to social media and I feel the importance to deliver what it takes to create each piece of art work. So, when John approached to publish a story on food works in the local paper, I am more than happy to be interviewed to share insights and my take on the current trend in the industry, I am super grateful when mainstream medias are featuring stories from my line of work so hopefully a wider audience can be informed as to how food styling and photography has long been integrated into our lifestyles.
It’s not everyday that you see a full page of cover story . Totally wasn’t expecting that. So I must thank John from Sun daily and here’s the link to the full interview: https://www.thesundaily.my/style-life/what2eat/styling-it-up-HK8279779
Here’s to hoping that more people would get to know my line or work a little better. Cheers to the creative community and all the artists out there who is constantly bringing joy and significance to the industry.
With restaurants picking up global food trends and food merchants marketing gimmicks often taking precedence over real comfort soulful foods, I would be a colossal liar if I didn’t admit that I was wowed by some of those executions. And yet, there’s plenty of great cooks and chefs, and restaurateurs keeping a clear parallel when it comes to crafting a variant of good food and what is offered in the spirit of great dining, that is often being overlooked. Not exactly a new entry in the food scene, IL Familia in Kepong is quite the hidden gem. Along with its incredible tastes is the friendly price tags. We’ve all had those months when payday can’t come quick enough. Whether it’s craving for pastas or pizzas, or meats and dessert cakes, what was served this visit won’t break the bank for its worth.
Linguine D’Mare was an opportunity for kitchen staffs to show how their considerable skills with pasta. It was absolutely on the button, not simply for the cuisson of the linguine, but for the brilliant addition of broccoli in the mixed seafood and the house special garlic sauce. While looking mediocre on the presentation, just bear in mind to focus on the flavor profile instead. Speaking of pasta, penne was equally great sitting next to the baked lamb shank, as it’s side, together with the underwhelming salad (thou I appreciate the effort to include some extra fibre sort). The combination maybe old fashion but this classic serving is soulfully perfect for full satisfaction to the palate. And as much banality as it is to have lamb shanks on the menu, I’ll make excuses to order this whenever feeling lamb shank. At the price tag of RM 32.90, and how the meat falls right off the bones with no effort, and no need for a knife even; I’ve neglected scrutiny on that salad. Meat and penne is covered with that homemade vegetable sauce that comes loaded with tiny vegetable bites and I like that very much. The tender meat chunk is about having time, patience and skill to bring and balance richness of the flavor combination to the fore. At the same time, pizza is most likely also a crowd pleaser whenever there is a group dining. We had the chef’s specialty, IL Familia Pizza (RM 32.50) and it is decent enough to be continuingly chomping slice by slice persistently.
A huge part of the dining experience is a wonderful dessert to end any meal – incredible food deserves an exquisite finishing, so as being recommended by the staff, we had their signature cake. Alcohol free with super rich mascarpone cheese and rich espresso dipped sponge fingers at yet another ridiculous pricing of RM 9.90 per slice. Every push and cutting with my utensil reveals with oozing espresso and creamy insanity it deserves a crown.